Advertising Imperialism

Posted on March 29, 2009 by joyia11

I have heard it said that the purpose of advertising is not to get the consumer to buy certain products. It is not that the consumer sees a brand advertised on television and then wants to go out and buy it. The phenomenon is this: What is the first brand that immediately comes to mind [...]

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  • RSS Screening 1

    • Television review
      I really enjoyed reading this one! I thought the layout was a bit busy and distracting, but there was some fantastic analysis across different spheres (soap opera-African-American-reality tv etc.) of television. Off of the first point, I was never quite sure where I was supposed to be looking, but there were so many interesting things [...]
    • Comix Review
      http://comixgroup.wordpress.com/ I thought the group did a good job of juggling the idea of “myth” in different ways, and presented adroit analysis of their respective source materials. In looking at the first page, I think the simple but attractive layout worked well to highlight the great JFK quote in the corner. As for the individual [...]
    • Critique of “Advertisements”
      I really enjoyed going through the project “Advertisements”. The group had obviously done a lot of research and talked to each other about what they hoped to achieve with the project. I do think, however, that they could have organized their website better so that the mission statement was the first page. Reading the mission [...]

  • RSS screening 3

    • African Performance–Review
      I like the front image of Africa that leads to the different links, it was clever and it emphasizes the idea of how cultural forms can differ so widely from region to region. Just on a technical note, the group used the Tumblr engine but didn’t really take advantage of what it had to offer [...]
    • John Ryle: Wrap Up
      John Ryle’s “The Many Voices of Africa” shows how music has helped to create a “modern” Africa. He uses Jal, a Sudanese ex-child soldier to illustrate how music has transformed into a form of activism for African youth. Ryle also discusses how the music’s language influences the international community and draws attention to Africa. Many [...]
    • Blood Diamond: Leonardo DiCaprio
      Blood Diamond would have been a successful if it wasn’t for Leonardo DiCaprio’s accent. I watched the movie when it first came out, and I absolutely loved it. I felt that the movie was informative and very conscious of a current crisis. I first took interest in conflict diamonds when I read an article in [...]

  • RSS screening 4

    • The African Channel-Critique
      http://www3.amherst.edu/~jflores10/native.html Wonderful work pals, your channel is great. I love the home page. It constitutes various images and captions about different issues; links to detailed information just like any other internet-based channels.  Holistically, the project is good and the links between the sections is reasonable, although the technic […]
      mbatang12
    • ?
      While it is the end of the semester I am still faced with some challenging questions I would like to share. With the American movies we have watched in mind: How much of an effect do these movies have on the public? While of course they provide awareness , do they inspire action? Or, have [...]
      stevenmp442
    • Fashion
      I immensely enjoyed reading, watching, and simply looking at all the images of the fashion project. It’s hard to give an extremely detailed assessment without choosing one individual project for the each had so many facets. This group did a very good job on the aesthetics of the website, even including an intro page introducing [...]
      stevenmp442
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